About Us

The Serious Way™ is a trademark of Blue Mountain Specials, Inc., which is founded on the principals of social entrepreneurship. Our goal is to provide the best resources possible to improve the health and happiness of the people of our world while minimizing the negative impact on the environment and remaining financially sustainable.

Mission

Our mission is to improve the physical, financial, mental, and spiritual lives of individuals through awareness, education, and supportive products.

The Serious Way™ to Becoming Vegan focuses on improving health through spiritually based and scientifically proven methods of a well balanced, whole food, plant-based diet and simple exercise techniques. This is achieved through three departments:

• Website
  • Here you’ll find information on common ailments caused by poor diet and lifestyle and how the effects of these ailments can be halted or reversed through a proper whole food, plant-based diet and exercise. You’ll also find, on the website or in our free e-mail newsletter, information on restaurants, recipes, and additional products and resources to make the transition easier and to support you on your way to a healthier lifestyle.
• Cooking Shows – Coming soon!
  • The Serious Way™ Cooking Series is designed to teach people how to cook healthy, tasty, whole food, plant-based meals for all occasions and all members of the family.
• Packaged Food Products – Coming soon!
• The Serious Way™ Foods are convenient, truly healthy, food products designed to provide health-conscious individuals a brand they know and trust to hold to the highest standards of whole-food nutrition and taste.

Values

Blue Mountain Specials, Inc., via The Serious Way™, will promote and practice the highest standards of good stewardship in all aspects of its business. It will:

• Trust in and be guided by God’s Word, the Bible, as the ultimate resource.
• Seek out scientific advances as a means of understanding the guiding principles of God’s Word and helping individuals find their personal pathways.
• Give tithes and offerings on profits and honor God’s commandments, including the fourth.
• Remain committed to taking proper care of its employees by providing competitive salaries, benefits, and profit sharing with the goal of employee satisfaction, retention, and growth.
• Partner with businesses that use environmentally safe, sound, and sustainable food and product production methods.
• Make wise use of all its resources – spiritual, human, and non-human.
• Demonstrate that the laws of nature, being the laws of God, are designed for our good; that obedience to them promotes happiness and well-being.

  My son, give attention to my words;
  Incline your ear to my sayings.
  Do not let them depart from your eyes;
  Keep them in the midst of your heart;
  For they are life to those who find them,
  And health to all their flesh.
  - Proverbs 4:20-22